Marketing Awareness Test-1

Marketing Awareness Test-1

This mock test helps you to familiarize the patterns of bank exams and helps you to score high marks in coming Bank exams.

1. Online Marketing is the function of which of the following ?

Purchase Section
Production Department
I.T. Department
Designs Section
A collective function of all staff


2. Customisation is useful for —

Designing customer specific products
Call centres
Publicity
Motivating the staff
Cold call


3. The key challenge to market driven strategy is-

Selling maximum products
Employing maximum DSAs
Delivering superior value to customers
Being rigid to changes
Adopting short term vision


4. Effective Selling skills depends on —

Size of the sales teams
Age of the sales teams
Peer strength
Knowledge level of the sales team
Educational level of the sales team


5. Generation of sales leads can be improved by -

Being very talkative
Increasing personal and professional contacts
Being passive
Engaging Recovery Agents
Prouct design


6. A Market Plan is —

Performance Appraisal of marketing staff
Company Prospectus
Documented marketing strategies
Business targets
Call centre


7. Marketing channels mean —

Delivery objects
Sales targets
Delivery outlets
Delivery boys
Sales teams


8. Social Marketing means-

Share market prices
Marketing by the entire society
Internet Marketing
Marketing for a social cause
Society bye-laws


9. Service Marketing is the same as —

Internet marketing
Telemarketing
Internal Marketing
Relationship Marketing
Transaction Marketing


10. Market driven strategies include —

Identifying process
Planning marketing tactics of peers
Positioning the Organisation and its brands in the market place
Internal marketing
Selling old products